What do you see?
What if you could turn the plastic back into crude oil? What do you see now?
Inventor Akinori Ito, CEO of Blest, is working to transform our relationship to plastic refuse. He espouses the Japanese concept of mottainai (“a sense of regret concerning waste when the intrinsic value of an object or resource is not properly utilized”), teaches people about recycling and then demonstrates the value of discarded plastic by, literally, turning waste into fuel.
Watch it happen. One kilogram of plastic turns into about a litre of oil.
The result of this can’t be underestimated. Plastic that was discarded and forgotten is now sorted and collected. The physical change facilitated behavioral change.
Photo credit (and place to go for detailed designs of the liquefying apparatus).