In “Switch: How to Change Things When Change is Hard
,” Chip and Dan Heath argue there are three big ways to motivate change.
First, “Find the Feeling.” This means instead of just telling someone something, you need to make them feel it. Second, “Shrink the Change.” Chip and Dan say that the best way to approach change is to break it down into manageable chunks that won’t overwhelm us. Last, “Grow Your People.” If you create a group centered around change, individuals are more likely to pick up the new behavior.
Though these might sound basic to us, it takes motivation and creativity to instill change in others.
Take a look at a section from the book addressing common barriers to change (from “Overcoming Obstacles” in Chip and Dan’s book):
Problem: I’ll change tomorrow.
Advice: 1. Shrink the change so you can start today. 2. If you can’t start today, set an action trigger for tomorrow. 3. Make yourself accountable to someone. Let your colleagues or loved ones know what you’re trying to change, so their peer pressure will help you.