Last week acclaimed food photographer Brian Ferry wrote a post about honesty. He confessed: “I’m tired of taking photos of food, and I’m really tired of looking at photos of food online (perfect meals and those perfect table settings). It all looks the same. The faux-urban-rustic aesthetic, with mason jars for glasses and twine-wrapped napkins. The perfectly placed spoonful of brown sugar on the table (in a vintage/antique spoon, please), the sugar crystals artfully scattered around the spoon. You know what I’m talking about.”
He went on to say, “I want to shake it up, make it feel personal and real, make it really mean something to you. I’m not 100% sure how to do this, but I’m working on it.